Video Marketing – Its Influence on Digital Marketing

In simple language, the definition of video marketing is using videos to promote or market your product, brand, or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience, YouTube is the best platform, you just need to upload properly […]

Sony Ericsson X10, Motorola Milestone or Nexus One?

Google’s Android operating system is making its way to more and more new phone launches and the first from Sony Ericsson is the highly anticipated Sony Ericsson X10, part of the Xperia range. With the likes of Motorola launching its first two Android-powered models, the Motorola Dext and the recently launched Motorola Milestone (with BACKFLIP on the way), HTC with […]

Buying Scenario: Rural Property in Kenya

Most of the real estate investments made in Kenya are generating substantial amounts of return for investors, especially in the countryside in the areas around the national wildlife parks. For a foreign investor interested in purchasing rural investment properties, especially properties located in safari/nature areas, you should be aware of the purchase procedure to ensure that you not only make […]

The mystery of search engine marketing

Search engine marketing has always played a critical role in managing a company’s online brand visibility. However, with the Internet becoming what is arguably the dominant medium today, search engine marketing has also become a key driver in a company’s overall branding strategy. Unfortunately, the maturity of products and services that comprise search engine related disciplines comes at a time […]