We all know that at the end of each year we get free calendars for most of the establishments to which we are loyal. They are generally poster or desktop type. There are also those who use glossy materials and show their establishment using custom photo calendars. Now this idea is not bad at all. Whether you also have a business or are just starting out, handing out personalized photo calendars is a great way to promote your business.
Most large establishments use photo calendars to show the beautiful location and facade of their building. Like hotels or resorts, they showcase the best rooms and amenities they can offer. This generates interest for potential customers to immerse themselves in your offerings. Now, if you have a smaller office, I advise you to take pictures of the little things that are nice to attract customers. Let your photos show all the characteristics of your company and everything that your company can offer. For example, it could be a photo of your employees processing food. That way you can show your customers or potential customers how clean and how you process your product.
When you’ve already chosen the great photos to put on your calendar, it’s time to determine how to design your calendar. Now this is a promotional tool and part of your investments. It may or may not be expensive depending on your preferences. There are many calendar manufacturers that can offer you options if you are ordering in bulk, so do the math if your return on investment will be good. If you want a quality design secured by graphic artists, go to places like Minted and Mixbook. They have a wide range of options for the designs you want. All you have to do is provide the size and style of the calendar you want, and then submit your images.
But if you only have a small business and want to cut down on that cost, just do the work yourself. You can also outsource someone to do the design, and this can also be inexpensive. If you’re creating it yourself, look for calendar templates with photos. Because designing calendars is reduced to the actual dates and the format you prefer. Or if you just want basic layouts, you can create them with Microsoft Excel or Word. With these, it will be easy to determine the print size and the photos will be easy to insert. Then I would advise you to print it yourself if you have a good quality printer. Or print it using photo labs. This is actually quite inexpensive in terms of print quality. Also, you can decide if you want to print first and then add more later.
Before printing your photo calendars, don’t forget to put a text that describes your business. Photos are great, but more information about your business is a must. If you have a poster or desk style, both of which are full-year calendars, put up your company tagline or tagline. For the monthly calendars, put interesting information about the photos or discounts for each month that you will offer. And never forget the contact number where your potential customers are.
Now that you have your custom photo calendars ready, all you need to do is gift them to your loyal customers or prospects.