1. Information should be placed where users expect to find it.
Even when viewed for the first time, a website should often be able to provide the information potential and existing visitors need.
Contact details and other vital information should be placed in the most visible part of the website, such as the top right corner of the header, which is where users expect to see them. Furthermore, it is also advisable to further emphasize such information by adding contact details in the footer along with an online map for the site’s physical store location. Also, CTA buttons, navigation menu, and forms should be placed in a clearly visible part of the website, such as below the header and in the center.
The user experience of the site should be like the exceptional service provided by a fine dining restaurant, where everything is served on a silver platter. Online users like to get the information they need quickly and easily. Therefore, all vital information should be placed where visitors anticipate finding theta.
2. Call-to-action (CTA) buttons should be emphasized.
A website needs CTA buttons to optimize conversion rates. Even if visitors are well informed, they should still be encouraged to go where you want them to go. Therefore, there should be a CTA button on every web page. It is important that the CTA aligns with the goals of the business strategy for whatever reason, such as leading them to the contact page, the products and services page or registration forms.
A call to action button will be effective if it is designed in a way that is easy to see and click. Viewers won’t miss it if its color contrasts with the background. There is no right or wrong color, but the advice is to choose a button color that stands out from the rest of the site’s color palette. Another idea to consider is to surround the CTA button with white space to emphasize it even more.
3. A well-designed website is simple and easy to navigate.
In the past, it was standard to fill websites with as much information as could be included, in the hope that visitors would find everything they needed to know. However, the web design trend has changed and is now taking a minimalist approach, with a design that is simple and clean, while the information remains clear and straightforward.
The key features that allow a well-designed website to convert successfully are simplicity and cleanliness. When first seen, a clean website shows professionalism and credibility. These are critical to establishing trust and branding. A simple web design can also convey ease of navigation and offer a great user experience. A website should be easy to navigate so that visitors immediately get the information they need.
It’s important to apply a visual hierarchy when adding design elements to a website. The most important items should be organized in places where users can easily find them. Using a lot of white space is also a good consideration. Also, flashy design elements and motion effects should be kept to a minimum, as too many design elements could distract users and slow down the loading time of a website.