be a hot guest

Do you want to make an impact with your online business in front of thousands of people just by speaking? Stop dreaming about Oprah… and start doing radio. Did you know that American radio stations need more than 10,000 guests per day to fill their shows? Also, there are thousands of internet radio shows on the net. And, the internet’s […]

Grow your business with digital marketing strategy

Whether you’re relaunching a product, starting a business, or strategizing a new digital marketing plan for the coming year, understanding the fundamentals of digital marketing is essential to your success. For small business marketers, individual marketers, or those working for a large corporate team, digital marketing tactics will help the right people find your organization online to attract, convert, close, […]

The importance of motivational posters

Motivational poster aims for people to achieve more than they think. It is said that visuals or images have a lasting impression on our memory, more than words or scriptures, so placing a motivational poster in your office, study or any other place of work or learning can work wonders. The positive thinking that the image/poster brings with it is […]

Here are some reasons to justify your increased prices

Below is a sample “We’re Raising Our Prices” letter that you can adapt for use in your business. Note the reasons given for increasing prices. Of course I just made them up, but the point is to use valid reasons that may apply to your business. Insurance premiums, wage increases, transportation costs, fuel costs, increased Australian dollar or currency exchange […]

Innovation – What is it?

According to German research, 50% of homeowners have fun in the garden, 25% feel they have to take care of the garden and 25% hate their garden. The role of the retailer is to create more fun opportunities for fun-lovers and convert the other 50% into fun-lovers. This means that you have to be an innovator. Keep doing what you’ve […]

advertising traps

Perhaps the biggest obstacle to good advertising is excess. Ads can end up so packed with ideas and features that they seem dense and unappealing. If over-designed, they can become artistic rather than motivational, obscuring the sales message. If they are overwritten, they can become too subtle or too cute. Certainly some of the best ads ever created are clever […]