When setting up a website or a new business, many entrepreneurs instantly think of creating a blog through which they can promote new products and services. However, blogging is not necessarily the best way to go, although blogging is an important aspect of any website.
These are the benefits of using podcasts to reach your visitors.
1. It’s personal and real
One of the reasons podcasts can be more effective than blog posts is because they feel a little more real. Videos and audio recordings, unlike text written on a screen, often appeal to a lot of people, and it’s also easier for people to put on a video while cooking or doing something else. Seeing someone speak on video or hearing someone’s voice on an audio recording can be more effective as it can convey more emotions, such as tone of voice or facial expressions.
2. It is convenient for people
Your listeners don’t have to be online at the time you publish the podcast; they can watch it later and catch up. This makes it convenient for both you and your listeners, as you can create and post content whenever you want, and they can listen or watch the podcast when they’re free.
3. It’s easy to do
There is nothing complicated about making a podcast. All it involves is a camera or smartphone to record it and a connection to upload it to the internet and post it on your website. You can make videos no matter where you are in the world, and as long as you have a Wifi connection, it can be uploaded instantly.
4. It’s simpler than a blog post
Making a video or recording for your podcast series can be easier than creating a blog post, since you don’t have to worry as much about misspelling. Since you’re speaking instead of typing, you can say more in a shorter amount of time and worry less about misspelling or missing a comma here and there.
5. Videos are more attractive on social networks
If there is a link to an article and a link to a video, more people will be attracted to the video than the post of the article. This is because videos are more visually appealing to most social media users, which means your website will get more clicks, views, and interest.