Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. The company has been highly successful in its short twelve-year history. In 2007, Beachbody was ranked #69 on Entrepreneur Magazine’s Hot 500 list of America’s Fastest Growing Companies.
Beachbody is a very stable company financially. Since the day the company was launched, Beachbody has been profitable without requiring or taking on large amounts of debt. Beachbody currently earns more than $300 million in annual sales.
Beachbody has experienced national success and recognition with its popular home fitness brands like P90X, Turbo Jam, and Slim in 6, just to name a few. Beachbody currently has six #1 ranked infomercials. The company currently spends more than $100 million each year on national advertising and has been able to achieve total airtime on hundreds of national television channels, totaling up to 240 hours a day.
Through its national advertising, Beachbody has been able to gain national brand recognition in mainstream media. Beachbody and its popular P90X branded product have been featured in more than eight national media outlets, including E!, People Magazine, Bravo, CNBC, Fox Sports, US Weekly, ESPN Classic, and Fitness Magazine. P90X is the company’s most recognized brand and product. Americans across the country know this and the media is talking about it. Although Beachbody does not pay celebrities to endorse its products, many celebrities and public figures such as Sheryl Crow, Mike Tyson, and President and First Lady Barack and Michelle Obama have mentioned using P90X to get fit.
National publicity and brand recognition have allowed Beachbody to grow rapidly. Beachbody currently adds 50,000 new customers each week from its national advertising. In support of the company’s mission to help people achieve their goals and enjoy healthy lives, Beachbody created Team Beachbody in 2007 to provide more personal support to its customers. Through Team Beachbody, individuals who want to launch their own Beachbody business and help others stay healthy can become Independent Beachbody Trainers and help Beachbody customers achieve their fitness and nutrition goals. As the demand for its products and the number of its customers grow, so does the demand for new Beachbody coaches. As a result, Team Beachbody has entered an important growth phase as the number of Beachbody Independent Coaches increases. Beachbody aims to bring in 1 million trainers to keep up with the demand for its products.
There is no doubt that as the demand for Beachbody products increases and the number of independent Beachbody Coaches increases, there will be further expansion of the Beachbody brand and increased national and global brand recognition of its products.
To learn more about the Beachbody business opportunity and get the free report, “7 Insider Secrets to Growing a Profitable Beachbody Business,” visit: Beachbody Business.