After the death of old Louis, George introduced LV into the international brand. In 1893, George exhibited Louis Vuitton products at the Chicago World’s Fair. The brands were then officially launched in the United States. After that, George devoted all his energy to improving the international reputation of the brand. In 1894, he published the book “Voyage”.
In 1896, the LV company released a trademark feature design, known as “monogram canvas.” The style of this canvas design used many symbols and the label of “LV”. Later, George went to America, traveling to New York, Philadelphia and Chicago and other big cities to spread the word about LV products.
At the beginning of the last century, 1900, George was given the power to organize and design the model of “travel goods and leather goods” at the World’s Fair in Paris. In 1901, the LV company officially launched the “bad steamer”, which has a very small space and can be placed in LV luggage.
In 1904 George served as president of the St. Louis World’s Exposition. In the same year, Louis Vuitton introduced a new series of suitcases. The interior design added some storage units for people to put perfume, clothes and other items.
In 1914, the LV mansion that was located on the Champs Elysees was completed. At that time, it was the largest leather sales center in the world. Before the outbreak of World War I, LV branches were continuously opened in New York, Mumbai, Washington DC, London, Alexandria, Buenos Aires, and elsewhere.
In 1924, a new bag called the “Keepall” was released to the public. This bag led the way in waterproof travel bags. It was only suitable for short trips, as it could hold a small number of essential items.
In 1931, LV began to introduce the exotic color of the design, including crocodile skin bags, elephant bags, etc. These designs were highly praised by the people at the colonial exposition.
In 1932, the Louis Company launched the “Noe bag.” The main consumers of this evil were the champagne brewers who used them to store and keep the champagne.
In 1933, the LV sport series bags appeared.
In 1936 George passed away. His death marked the end of the golden age of Louis Vuitton. George has designed and launched a total of over 700 new products, most of which have been highly successful. After George’s death, his son Juston inherited the family business.