There is no doubt that the content you post on your various social media platforms needs to be highly personalized. You will never find yourself in a situation where your target audience fits into the “one size fits all” category.
The subtle differences between social media platforms
Not only is it important (and necessary) to personalize your content for members of your particular target audience, but it’s also necessary to personalize your content based on the actual social media platforms you’re a member of. Clearly, your different online connections have different wants, needs, and perceptions of what they’re looking for and how far they’re willing to go to get what they need.
It is very important to remember that not all people are the same and you should try to think as creatively as possible to think of what the other person needs. Part of your success in that regard will also depend on your particular product and/or service. Some products and/or services satisfy the needs of a very select few people and others satisfy a much broader range of people. In any case, you will have to customize what you share to some extent.
Connect with the right people
To be sure, you probably have tremendously long lists of people you want to reach and engage in some way. That probably also means that you’ve probably segmented that list in some way. You may have taken your list and broken it down into many smaller, more logical lists. You may even have a bit of overlap in your lists. With search engine optimization in mind, it’s critical to the success of your business that you remember to consistently present the most appropriate content to the right people. You can never afford to miss the mark if you are going to achieve the most positive results possible.
One of the main tools you use to make that happen is the careful use of keywords and key phrases. The right ones will take you far! Although the level of customization we’re discussing here will require quite a bit of effort and time, you’ll probably feel it’s worth it when you start to see the results you’ve been able to achieve. So the big question me:
This is exactly where your particular social media groups (within the specific social media channels you’ve chosen) will come into play. If you’ve done it right and picked the social media groups that are truly perfect for what you’re trying to accomplish, you won’t have to look any further to reach the right people.
Your groups will automatically give you what you need to ensure your social content sings because those groups have been selected by you and if they weren’t right for you and your business, you would no longer be a member of those particular groups. .
Split your social content
Just as you have divided your people into various organized groups, you should also consider dividing your content into segmented and personalized groups. If you manage to do that, you will be able to reach specific people much more effectively and with better results.
It’s never a good idea to pitch a bunch of content to a group of people without thinking about it. The reason that is true is because you will never be able to achieve the kind of results that you hope to achieve. If you want to reap the benefits of the work you’ve done, you need to really work to position it in a way that’s effective and relevant.
See the results of your hard work
It’s never safe to assume that people will automatically welcome you and your offers with open arms. You have to earn that position and that respect. That’s exactly where the concept of relationship comes into play. As is always the case, you need to build the relationship with the other person from scratch. You need to earn the other person’s respect and you need to earn the other person’s trust and make them see you as credible and respect and acknowledge your expertise. If you do all of that, you’ll be well on your way to getting the other person to become a customer at some point.
conclusion
Your social content is an extremely powerful tool and you need to use it to its fullest potential. If you do that, you’ll be able to sit back and enjoy the incredible results you’ve been able to achieve time and time again. However, it is important to remember that you have to work hard to make that happen and you can only relax once all the work is done. Remember to be discriminating when it comes to what you want to share and how you want to share it. With a little planning and some thought, everything will work out.