By: Eric Butow and Rebecca Bollwitt
ISBN 978-0-7897-4256-8
Book price: $25.99
A compelling portfolio in the web marketing industry
Eric is CEO of Butow Communications Group (BCG), an online marketing and web design company. Rebecca is the co-founder of a company (Sixty4media), which specializes in WordPress design and development, as well as social media consulting. Their combined wisdom from her presents a compelling portfolio in the web marketing industry!
How to take advantage of blogs in your business
The authors reveal the benefits and keys of a blogging strategy for companies. In nine chapters they express themes such as: Why Blogs are so important (Ch. 1); creation of a Blog strategy (Ch. 3); draw attention to your Blog (Chap. 7); get interaction with multimedia Blogging (Chap. 8), and other keys to take advantage of Blogs in your business.
Excellent practical information to build businesses through Blogs
Eric and Rebecca open discussions in a purposeful, analytical style by sharing the main purpose of their book, stating, “…learn more about blogging, from both a technical and strategic perspective.”
To attract the attention of the readers, the writers focus on the practical use of blogs in business. They share: “The most immediate use of a blog is to talk about your products and services. The conversation benefits not only your existing customers, but also potential customers who may have questions…”
“Tips” and “notes” are added in special sections to add value to the reading experience with great ideas. One such idea is this: “…marketers will tell you to update your website frequently…updates keep people coming back and search engines are always looking for new content on your sites.”
Bullet points are used to inject ideas into a concise format. A key to nurturing blog readers is mentioned: “The more engaged your readers are, the more likely they are to return to your blog and site.”
The authors include case studies to further their points, as seen, “Having a lot of information on your blogs is a great way to keep your readers interested and coming back for more, and the city of Arvada, Colorado has a site web which is a good example…” This book is informative and very useful for business owners!
win more business
Eric and Rebecca present a concise and practical tool for getting more business!
Success Step: Indicate how the stalemate could be used to build your business. Turn this into an actionable step and put it into action. What ideas from this review could be used in your business to increase sales on the web?