With the increasing consumption of mobile phones, tablets and smartphones, marketers have discovered a new avenue for their promotional schemes. Mobile marketing is an effective and efficient way to get your message across. According to statistics from email service provider Litmus, about 44% of people use devices other than the desktop to access email and the percentage is expected to increase in the coming years.
Emails these days are widely used for business and personal use. Regardless of the sender’s intent, an email must be platform independent, as you cannot be sure on which device your email will be read. Therefore, an email must be written in such a way that the reader can comfortably read it on their mobile phone. The following are some of the tips to keep in mind to make your emails mobile-friendly.
1. Cut down on content and keep it simple
The first and most important rule is to keep your email concise and to the point. People these days check email on the go and can get caught up in various situations. If the content of the email is long, it may not be read completely. Second, the subject of the email must be attractive to entice the reader to open your email.
2. Avoid using multi-column templates
Email design should be simple and based on a single column template rather than spanning multiple columns. This makes reading fast and prevents the recipient from having to scroll and zoom from the inside out. The advantage of the single column template is that it makes navigating through email fast while keeping the reader engaged.
3. make the call to action loud and clear
The first and most important rule is to keep the email concise. Therefore, you cannot overload too much information in a single email. You must make use of links and buttons to direct readers to another web page.
You have to keep the call to action loud and clear. What do you want your reader to do? If you want them to click on a specific link or button, let them know. Inform them. If your email is about a special offer, involving the purchase of a product, please inform the reader about it. Make sure there is only one call to action in an email, not two. Avoid stacking links or buttons at the end of the email. Restrict the number to one or two and make sure the call to action is prominently displayed and easy to click.
4.Keep the font size large
The experience of reading an email on a desktop is completely different from that of a mobile phone. Keep the font size so that it is optimal for both platforms. Preferably, the font size for the body should be 11 points and for the title 22 points. Also, the font color should be a shade darker with a lighter background.
5. Insert image
Insert the image into an email if necessary instead of having it as an attachment. Opening an attachment on mobile takes much longer depending on the internet speed. However, check the layout of an email before sending it to the reader.
The format and location of the image should be such that they do not override the content of the email. The company logo can also be used in an email as it will reinforce the brand name. Again, your location should be prominent and it shouldn’t spoil the simplicity of an email.
By following these simple tips and guidelines, you can compose a mobile-friendly email while using your laptop. It just requires a little thought process and focus on the layout of the layout. By keeping it simple, you will be able to achieve your purpose.
Once you’ve incorporated the tips mentioned above, you won’t have to worry about how your email will be read. Will it be a matter of confusion or disappointment?