They sound similar but actually they are not.
Most people believe that Marketing and Advertising are the same thing. The fact is that they are not. What is known as advertising is only part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting with research and then continuing with design, advertising, selling, etc. Advertising is considered a part of the entire marketing process, which sends the message through various mediums to promote a product.
Advertising is one of the most important components.
Advertising is undoubtedly the most important component of the marketing strategy, at the same time it is the most expensive. Advertising consists of sending the message to an audience about a company, services or products. At the same time, advertising represents the process of working behind the scenes, which includes the development of various strategies and methods to finally capture the attention of a target audience. These strategies include planning for various actions such as: buying ads, deciding where to buy ad space, media to use, timing, frequency, and various other factors. The means used to place advertising are the following: mail, newspapers, television, internet, email, magazine flyers, billboards, etc. Television is considered the most popular, although the Internet is the fastest growing.
Consider marketing as the whole cake.
An excellent approach to distinguish between marketing and advertising is to see marketing as a whole cake and advertising as a piece of cake. Some other pieces of the cake are: product design, product pricing, customer satisfaction, market research, sales, etc. These pieces of the pie are expected to work independently, but at the same time as a whole, to achieve a much larger goal. To illustrate this, we can think of the process of selling a specific process and, at the same time, building the reputation of the company involved in a specific market. In this way, marketing can be seen as a marathon process, involving several tasks that require several hours or even days of research. This research is the most time-consuming marketing process. The reason for this is related to the fact that it implies the profound underestimation of the way people behave towards a specific product. Two other elements that also require a lot of time are: the design of the product and the development of an advertising strategy. The components that require much less time are: execution of ads and sales. Similarly, marketing can be viewed as a medium between consumers of the product and the company.
Companies often make the mistake of confusing advertising with marketing.
Most of the time, companies, especially new ones, make the mistake of confusing the two. What they do is compete with big renowned companies in advertising, ignoring what is behind it. To illustrate this, we can think of a logo. For many entrepreneurs, the logo represents the most important factor of the company in their advertisements. They have the belief that a better logo will bring more sales. It is true that the logo is good, only if the reputation behind a company is good, in other words, the reputation of a company makes the logo. It is imperative that the registration reflect the values of the company. It is important to note that these big companies invest a lot of capital in advertising, new companies cannot afford to do the same. Based on this, the most important thing is to invest money and time in establishing communication with consumers. The message should tell consumers that the company understands their needs. It is about educating consumers, it is about making them understand that the company knows what it is doing and that it is the best at it.
Smart salespeople take an aggressive approach rather than a passive one.
Smart marketers have the ability to really tease readers’ minds by suggesting they take certain actions, rather than simply telling them about the product. They also know how to bring to the company contacts (including names, addresses, and phone numbers) who are interested in using the company’s services. They do this by using what is known as aggressive marketing. Here is the key to a good marketing campaign, it definitely talks a lot about a specific company and the services and products it offers, so advertising is what gives that special touch to that hard work that marketing professionals did.