According to the latest research, in 2018 a series of new trends would emerge that would revolutionize SEO in unimaginable ways. With Google constantly changing its algorithms, search engine optimization is a bit complex to understand. However, it is not the factors involved but the ever-expanding nature of this domain that makes things challenging. As search engines continually look for quality results, some businesses rank higher while others fade into oblivion. As an entrepreneur, if you want to stay ahead of the curve, familiarize yourself with the many trends that will take center stage in the coming year.
Game-Changing SEO Trends
• If you assume that only the top positions can increase web traffic, it’s time to think again. In 2018, other SERP features like knowledge panels, local packs, and featured snippets could effectively grab a consumer’s attention and get clicks from organic listings.
• Structured data is a technique used to format HTML, which makes use of a specific vocabulary so that search engines can interpret the content without problems. Online business owners should know that through this strategy, they can increase search listings and click through rates (CTR) by almost 30%.
• While speed has always been a critical factor as it improves user experience (UX), it would become even more important in 2018. Google and all other major search engines reward websites that take three seconds to load. charge as something more than that. disappointing.
• Engaging content packed with keywords can attract more visitors and increase conversion rates as well as sales. This is a notion that we are all aware of. In 2018, however, articles with relevant information would be considered more important.
• In the next year, all business owners must integrate voice search. According to the latest survey conducted by Google, 55% of teens and 40% of adults use this tactic for online activities.
• Almost all consumers today use mobile devices such as smartphones and tablets to conduct research and will continue to do so well into the next year. Well, therefore, business owners, who have not yet optimized their website so that it can work on all devices and platforms, should do so immediately.
• Google and other search engines always consider a website that has a number of quality backlinks to be trustworthy. However, with times changing, in 2018 and beyond, search engines could attribute more importance to ‘no link’ mentions.
Keeping in mind the established trends and implementing them would allow your business to gain authority online in 2018.