In today’s highly commercial age, there is no better way for a business or website to captivate their audience than by creating an amazing informational video. Video has been an immensely powerful marketing tool for over 60 years; However, only with the rise of the Internet, and specifically Web 2.0 properties, has video become an essential part of marketing for a wide variety of businesses internationally.
In addition, the rise in popularity of video-sharing websites like YouTube, the world’s second-largest search engine, if it were to rank as one, and Vimeo, ranked as higher quality than YouTube, even though it doesn’t offer anywhere near the scale has allowed literally anyone in the world to pick up a camera and achieve instant fame. Just Google viral videos and you’ll see some of the things that have made it big thanks to social video websites.
The thing about video, though, is that unless you have content that’s either incredibly funny or incredibly innovative, you’re not going to reach as many people. For businesses, the key to a successful video is to market it effectively, and that means reaching the right audience. But how can a company do that?
In this article, we’ll look at three things to consider as part of your video marketing campaign to reach the right people in volume.
Get the right person to do the video
It goes without saying, however, that the CEO of a company or someone who sits in the boardroom talking about numbers on a chart may not be the best person to compile a video for. Instead, as a company, he must actively seek out the most energetic and photogenic internal person to make his video compelling. It doesn’t matter if the person is not an expert in the area, he just writes a short script; personal branding and an eye for internet fame can seriously hinder commercial video marketing if you lack confidence, and as such a senior manager/manager doesn’t hog the spotlight and instead thinks about finding the right person adequate.
Stay to the point, include a call to action
Staying current and staying current on a topic is essential for a video to be distributed online. Staying on point will allow you to keep your audience engaged, remember, they played your video in the first place because of the title it has, and as such, it’s essential that you keep your message close to their heart. If you manage to do the above, it’s also crucial that you have a solid ending; this means you need a call to action. To create one, you first need to think about exactly what the goal of your video was in the first place.
Think about the distribution
If your business is social online then you should have access to Twitter, Facebook, LinkedIn and YouTube as standard. The distribution process for your video, of course, begins on YouTube. YouTube is a free service that allows you to upload videos to your channel, which in turn generates subscribers and people who are generally interested in what you talk about. Once you have uploaded your video as per the point above, you can proceed to post it elsewhere online via social networking sites and also submit the video to blog webmasters.