One of the competitive advantages I have is that I can do any type of labeling. Whether it’s wine labels, jam labels, cookie bag labels or boxes, I’ve set up the ability to quickly personalize and personalize. In our store, we have three Lexmark printers that I bought on eBay three years ago for 1 cent each (plus $5 shipping). They’re lined up, each with their own label size and when it’s time to print a quick bag label, photo paper or wine label, we’re ready to go. We have extra color cartridges in stock to alleviate any type of production downtime and each printer is on our network and labeled with the type of label stock the printer has. It’s that level of detail that helps us create customization in minutes. No delays in gift basket shipping – print, apply, place in basket, and it’s ready to go.
From the product point of view, we can offer photo frames to add personal photos. This is especially popular during Mother’s Day and Father’s Day. Putting a photo of the children in a frame and including it in the basket is very special. I even had the opportunity to have a kid draw a picture and Dad emailed it to me – they framed it and included it in a beautiful spa gift basket for Mother’s Day. We also have bags of hard candy, cookies, trail mix that we can put a custom label on. “Julie’s Personal Training Mix” or “Sweet Tarts for a Sweet Kate” are examples of the types of labels we will create for our clients. Does this require a bit of creativity? Absolutely! But you’re a gift basket designer, you’re already creative, right?
There are a variety of programs that you can use to create labels. Microsoft Word has templates and you can choose the size of your label. I usually use PowerPoint or Adobe Photoshop if it’s complicated or I need special fonts and color schemes. Any program you feel comfortable with is what I recommend. You need to be quick with this type of work so as not to delay the shipping or delivery of your gift basket. From an artwork standpoint, I use http://www.istockphoto.com to take the little images I need to make the labels extra special. However, you do have to pay for photos, so you may want to consider a free source like Microsoft Office Online.
Lastly, I use http://www.onlinelabels.com for labels. They come in all sizes you can imagine and come in matte white, gloss and available colors. They are flexible with how many sheets you need to buy and most of all the price is great. We select 5 different sizes and have them in stock at all times.
One last consideration: be careful with the volume. If you receive an order that requires 25 or more of a certain label, it may be worth checking with your local printer. I use Hillview Printing for bulk orders and they show up just in time and are perfectly priced. Sometimes the cost of ink for your inkjet will be more than the cost of using a professional printer.
Above all, have fun with the labeling. It absolutely adds value to your gift baskets and will set you apart from your competition.