Could you use some free mortgage tips? If you’re new to the mortgage business or a veteran loan officer who’s a little short on cash, you’ll be happy to know that there are several ways to generate free mortgage leads.
That’s how it is. Even if you are bankrupt, you can still generate good quality, prequalified mortgage leads at no cost. Read on and I’ll share 6 powerful steps to generate free mortgage leads.
1) Create a powerful Unique Selling Proposition (USP)
If you don’t currently have a unique selling proposition, look for one. What makes it different from all the other mortgage lenders out there? What makes you better? Why should a prospect use you instead of a competitor? Answer these questions and you have your unique selling proposition.
This is an important first step because you will need a strong USP to generate free mortgage leads using the tips below.
2) Find joint venture partners
Offer a referral fee of $ 100 to $ 1000 for any referral that results in a financed loan. Offer this opportunity to all friends, family, neighbors, anyone and everyone.
Can you call a coworker’s past clients to generate referrals? If so, you could split the commissions generated by your efforts.
3) Give free seminars
Arrange to present your USP to others to produce references. Here are some ideas:
1) Contact the sales manager at the real estate offices to present your USP at a real estate sales meeting
2) Contact HR managers. Give a free seminar to the employees of a company.
3) Present your USP to CPAs or financial planners to create referral relationships.
4) Get in touch with divorce attorneys and offer your services to your clients.
5) Contact relocation companies
Need some ideas on how to successfully approach these professionals? If so, visit the following website and download three sample approach letters:
[http://www.Mortgage-Leads-Generator.com/a/refiletter.htm]
4) write articles
Write articles on mortgage products, rates, no-closing-cost loans, or no-down payment financing. Then submit your articles to article directories with your contact information at the end of the article. Here are the article directories that I recommend:
About:
http://sbinformation.about.com/library/blsubmission.htm
EzineArticles.com
goarticles.com
articledashboard.com
searchwarp.com
contentdesk.com
isnare.com
buzzle.com
ideasmarketers.com
knowledgeempresarial.com
articulosfera.com
amazonas.com
web-source.net/synditor_submit.htm
Try to include the following elements in your articles:
1) Useful information: a must!
2) A text link to your site.
3) A lead generation offer related to the topic of your article.
Provide a link to a web page on your site where the reader can get a supplemental special report or something of value.
If you submit only two articles a week to the sites mentioned above, after a year you will have 100 articles on the Internet. If you post helpful information, these 100 articles could easily generate hundreds, if not thousands, of free mortgage leads every day.
5) Start your direct mail campaign
Borrow money from a friend or family member and start a mail campaign. Use a credit card or borrow a credit card to get started.
If you borrow money or a credit card, offer that person a portion of the commissions generated by the project.
6) Cross selling
Once you land a customer using one of the 5 tips above, impress them with your extraordinary customer service skills and generate a testimonial. Use that testimonial to create a referral relationship with:
* Human resources manager at work
* Real estate agent listing and that full agent office
* Selling real estate agents and let agents across the office
* CPA
* Financial planner
* Insurance agent
* The seller of the home in a purchase transaction
* Title company
* Real estate appraiser
* Neighbors
There you go. Use these 6 tips to help you get your mortgage business up and running.
For more helpful tips and advice on home equity lead generation, visit the Mortgage Marketing Blog at:
[http://Mortgage-Marketing.Mortgage-Leads-Generator.com]
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