It is undeniable that there has been an explosion in the amount of content shared through social networks such as Facebook, Twitter and Google+ and that it has an effect on search. Search engines treat socially shared links differently than other types of links, but search engines do notice them, and we can’t deny the growing importance of social channels. Search marketers with a large social circle who share a large amount of material are more likely to see their promoted material in search results, as Google began incorporating a large number of social signals into its search results. Registered users can also receive personalized results that include information about the content shared by the search engine’s social circle. (Twitter, Facebook, Google+, etc.) When you have a large social circle and share a lot of material, you have a better chance of promoting your material in search results.
However, while social shares affect rankings, good quality links are still far superior in promoting website content popularity than any other method.
“Backlinks, also known as inbound links, inbound links, internal links, and internal links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a node web (web page, directory, website. , or top-level domain) from another web node.” – Wikipedia definition.
Business owners spent a considerable amount of time, money, and resources to build a website to showcase their products and services, and the next logical step would be to generate traffic to the website. The best way to achieve this is through link building and great backlink building means building links manually. Search engines value quality links, which makes your website rank higher in search engine results. You can view each link to your site as a vote for your website.
Two factors to consider when building quality links are:
anchor text
Create links for sites that accept anchor text links. Part of building natural links is varying the text of the links. Refrain from using a single keyword or keyword phrase when building links, but instead use variations of the keyword and long-tail phrases that will complement your short terms. For example: Your anchor text can be: “Nelspruit Guest Houses”, but you can also use keyword phrases like: “Nelspruit luxury guest houses”, “5 star accommodation facilities in Nelspruit”.
link pull
Create content that is relevant to your website, interesting to read and share with others, with correct spelling and grammar, images or videos, links, and social shares. Focus on staying on the overall theme of the website so that search engines see a consistent theme across all pages of the website.
With the increasing number of social media users, the power of social media cannot be denied and is part of a good search engine optimization strategy, but keep in mind the value that search engines place on quality links when you are optimizing your website to rank well in the search engine world.