doterra Essential Oils is a multi-level marketing company that specializes in Certified Pure Therapeutic Grade (CPTG) essential oils. The CEO of doterra is David Stirling. Before founding Doterra in 2008, David Stirling was one of the founding members of Young Living Essential Oils. While at Young Living, David wanted to create a better quality essential oil, so he launched Doterra. At doterra they extract their essential oils from plants around the world. They believe that where the plant is grown has a major effect on the quality of the essential oil it produces. Today, there is a huge debate about who produces the best essential oils between Doterra and Young Living. Both cost the same and users of both have seen tremendous benefits from using the products. This article is not a comparison of Doterra and Young Living, however, it is to inform Doterra Independent Product Consultants of a better way to be successful in selling Doterra products.
97% of Doterra IPCs fail to turn their Doterra business into a full-time income. This may be due to what they don’t find in their myDoterra back office. To become a Doterra IPC, you must purchase an Oils Intro Kit or Starter Kit for $35. This gives the person rights to distribute Doterra oils and also access to your myDoterra online back office.
However, there is no real marketing strategy for Doterra representatives to follow. They are told to share the oils with everyone they meet and know. This may work at first, but what happens when you run out of people to talk to? If they can’t figure out how to generate more leads, they will certainly fail.
There is a solution to this problem. It’s called Attraction Marketing and it’s taken the industry by storm. Attraction marketing is when IPCs brand themselves as industry leaders or experts. They do this by signing up for an Attraction marketing system. Once inside the system they receive expert training in lead generation. They can then use the training to teach other struggling network marketers how to generate leads. This works because the number one cause of failure in network marketing is a lack of prospects. There are many people looking for ways to generate leads. This allows the IPC to market to those people and build a list of qualified people who want to learn from them. If these people see the IPC as an expert, they will want to work with them and may even join them at Doterra. This strategy has been shown to increase the number of people one can sponsor into their Doterra business. For more information on how to be successful with Doterra, click on myDoterra Help