Having a business related to beauty and wellness can be very lucrative. Year after year, billions of dollars are spent not just in the United States, but around the world just on cosmetics, skin care, and other beauty products. That’s why it’s not really surprising to see beauty-related businesses springing up all over town. Makeup artists, hairstylists, estheticians, facialists, and other beauty-related professions are probably the most in-demand professions today. Beauty related professions provide many opportunities for growth and earnings, making it the most sought after profession for men and women all over the world.
Many people are afraid of setting up their own beauty-related business because of the high capital cost involved. Starting a business usually involves a lot of expenses, but don’t let that stop you from starting your own. If you don’t have enough money to rent downtown commercial space for your new beauty venture, having a home-based facial business is definitely a great way to start. With that, let me share some tips on how to start a facial business in the comfort of your own home.
1. Plan it well. You should not start a business, or any other business, without having a solid plan. Formalize your vision by writing a good business plan.
2. Be a licensed esthetician. Before you open your home business, you need to be armed with a solid understanding of what you will be doing, and in this case, doing skin facials. It is very important that you first become a licensed esthetician before opening your business. Unless, of course, you hire a licensed esthetician to work for you.
3. Acquire all necessary permits. For any business to operate, you will need to register and obtain permits from city officials.
4. Determine the location of your business in your home. It could be an extra room that you have or a small corner in your living room. Once you have designated a specific area, you can decorate it accordingly. Invest in dividers, wall treatments, and a good massage table that could double as a bed where your clients can lie down. Stock up on aromatherapy candles and essential oils. Make sure to decorate it in such a way that it evokes peace, serenity and total relaxation. If you have to change the paint, do it.
5. Invest in a good skin care device. A good skin care device is essential in a facial business. There are a large number of devices available in the market today. Just make sure you get the best, something worthwhile and that really works. Having a good skin care device can increase the popularity of your business.
6. Spread the word, promote your business well. There are different ways to market your new business. Putting up a website is one way to do it. If you have additional funds, you can also post some announcements in the center and you could also distribute flyers. It may be kind of “old school,” but these methods still work, especially if you’re promoting a local business. Make sure you have some printed business cards so that when a customer walks in, you can give them a card.