Are visitors in awe when they see your website? If they do, they will come back. However, how do you make that first impression memorable? Is it compelling content, great graphics, or an extremely easy user experience? It is all of this, but what is most important is how a creative web design integrates all these important factors in a unifying way.
look and feel
The colors you use, the type and size of fonts in headlines and body copy, the type of images, tone of voice, and how the content speaks to the customer all contribute to creating that crucial first impression you have. the potential to leave a positive influence on a visitor. When it comes to colors, it’s best to create a palette to choose from so you have a dominant color theme or combination that runs throughout your entire website. Funds must also be chosen carefully. Dark backgrounds with white text may look nice, but are often not practical because they tend to bleed and are not easy to read. When it comes to visual and verbal content, you need to be able to synergize these so that they complement each other. Your visitor’s time is important, so don’t just show and tell, but get to the point as quickly and succinctly as possible.
Style
This is often a subjective area. Some website designs use impressive graphics and animations, while others sport a clean and uncluttered design. Where to go? There are no hard and fast rules, but your design choice shouldn’t compromise the main goal of an eCommerce website, which is to showcase products or services in the best light possible. If you go to a mall, you will notice that some stores attract a lot of people, but that is not the measure of success. The thing to keep in mind is how many people walk out of these stores with a shopping bag. Similarly, the style of your website should impress, but it should also encourage the visitor to make a purchase.
user experience
How a website visitor moves around your website will define whether he or she will be induced to make a purchase. Navigating within your website should be an easy and pleasant experience. If the navigation buttons or links are confusing and if the sitemap is set up in such a way that the user has to go back and forth, then the experience could alienate the visitor even if you have great content. User experience is also related to style and design. For example, a minimalist, flat design approach that presents a bird’s-eye view of all content on offer could minimize the time a visitor spends, but lead to a quicker purchase decision. On the other hand, an engaging experience may keep a visitor on your website longer, but their attention and interest may wane and they may leave without making a purchase.